Blogs

Oh, how I love talking about the season when fashion gets a little warmer, softer, and beautifully sentimental. Every year, holiday campaigns arrive like little cinematic gifts  and this time, Burberry  has completely stolen my heart with its new Christmas video, ’Twas The Knight Before… . It’s the kind of campaign that doesn’t just show fashion; it feels like Christmas  - the laughter, the glow, the nostalgia wrapped  in Burberry check.   Inside Burberry’s Festive World The

Ever noticed how a post can perform amazingly on one platform but barely make an impact on another? It’s frustrating, right? The secret isn’t just in the idea itself, it’s in how you adapt it for each channel . Here’s a detailed guide on making your content connect, engage, and stick across multiple platforms. Start with One Clear Message Everything begins with a core idea. Your central message should be universal , something that can be communicated across different formats

So… Are You Still Thinking AI Will Work Instead of You? - Maybe it’s time to rethink that... Anthropic, the company behind the AI model Claude , launched its first global brand campaign and it’s not your typical tech story about automation and speed. Called “Keep Thinking” , this campaign flips the AI narrative on its head. Instead of promising, "Let AI do it for you," Anthropic’s message is simple: "AI is here to help you think better, not replace you." The campaign opens w

In a world where most beauty ads still focus on looks, e.l.f. Beauty  decided to focus on values . Their new global campaign, “Give an e.l.f.” , is more than a catchy slogan, it’s an open call for purpose, activism, and self-expression. The idea is simple but powerful: What do you give an e.l.f. about? The campaign launched with bold visuals, immersive experiences, and social media activations that invite people to speak up about what truly matters to them, whether it’s equal

Lululemon, known for its premium athleisure and yoga-inspired apparel, has officially partnered with the NFL  to release fan apparel across all 32 teams. At first glance, it’s a product collaboration, but from a marketing perspective, it’s a strategic masterclass that offers lessons for brands in any industry. Expanding Into Mixed Segments Lululemon is traditionally associated with wellness and lifestyle enthusiasts. By teaming up with the NFL, it’s reaching a new audience se

Yes, it’s timeeeeee… for festive campaigns, cozy vibes, and clever marketing moves! SKIMS has just launched its 2025 Holiday Shop , featuring sleep sets, loungewear, and glittery knitwear that perfectly capture the holiday spirit. Beyond the adorable Teddy Bear slippers and festive knits, there’s a lot brands can learn from how SKIMS approaches seasonal marketing. Timing Is Everything A well-timed campaign is critical. SKIMS’ Holiday Shop launch aligns with the start of the f

OpenAI is taking a bold step into e-commerce with Instant Checkout , a new feature that allows users to buy products directly inside ChatGPT. Starting with Etsy sellers and soon expanding to Shopify brands like Glossier and SKIMS, this feature removes friction from the shopping experience: no redirects, no extra clicks . You ask, you buy - all within one conversation. For now, Instant Checkout is only available in the U.S., but it signals a major shift in how consumers shop.

Have you heard of BÉIS , the travel bag brand known for its community-driven approach  and innovative customer engagement ? In 2024, they...

In today’s competitive luxury market, brands often rely on bold visuals, celebrity endorsements, and constant promotions to capture...

In today’s digital world, consumers are bombarded with ads, posts, and notifications every second. The average online attention span has dropped to just 8 seconds . For brands, this means one thing: you don’t have minutes to win attention, you have micro-moments. What Are Micro-Moments? Micro-moments  are those small but powerful instances when consumers turn to their devices to: Know  something (searching for information) Go  somewhere (looking for local businesses or dire

When it comes to digital marketing, most businesses focus heavily on platforms like Instagram, Facebook, and LinkedIn. But one platform...