How to Make Your Content Resonate Across Channels

Ever noticed how a post can perform amazingly on one platform but barely make an impact on another? It’s frustrating, right? The secret isn’t just in the idea itself, it’s in how you adapt it for each channel.

Here’s a detailed guide on making your content connect, engage, and stick across multiple platforms.

Start with One Clear Message

Everything begins with a core idea. Your central message should be universal, something that can be communicated across different formats without losing its essence.

For Instance: A skincare brand wanted to showcase “5-Minute Morning Routines.” This became the central theme that could be adapted for Instagram, LinkedIn, and TikTok.

Tip: Avoid trying to make the message fit the platform first. Let the message drive your content strategy.

Know Your Audience

Understanding who you’re talking to is crucial. Each platform has its own mindset, tone, and expectations. Before creating content, ask yourself:

• What do people want to see here?

• What tone and format appeal to them?

• What kind of content will they actually engage with?

Let’s take the same skincare campaign as an example:

Instagram: audiences love quick, visually appealing content, short 15-second Reels showcasing “5-Minute Morning Routines.”

LinkedIn: professionals prefer depth, a carousel explaining the science behind each step.

TikTok: younger audiences want entertainment, fun skits showing “what happens if you skip a step.”

Tip: Spend time analyzing how users behave on each platform. The better you understand their expectations, the easier it becomes to create content that feels native, not forced.

Adapt, Don’t Copy

One of the biggest mistakes brands make is copying the same content across multiple channels. What works on Instagram won’t necessarily work on LinkedIn and that’s okay.

Instead, focus on adapting the format, tone, and style to fit each platform’s strengths.

Tip: Use each platform’s natural language. Instagram is for visuals, LinkedIn for learning, and TikTok for storytelling through humor and trends.

Make Your Content Stick

Tailoring content is not just about format. It’s also about making it memorable and engaging. Think visuals, captions, and storytelling:

• Use bold visuals or animations to highlight key points.

• Add a narrative that connects emotionally with your audience.

• End with a takeaway or CTA to encourage engagement.

Tip: A well-tailored story makes your content more shareable and impactful.

Want to take your content strategy further? Start by picking one campaign and testing how it can be adapted across at least three platforms. Observe, learn, and refine because tailored content is the content that works.