Where Heritage Meets Festivity - Burberry’s ’Twas The Knight Before…

Oh, how I love talking about the season when fashion gets a little warmer, softer, and beautifully sentimental. Every year, holiday campaigns arrive like little cinematic gifts  and this time, Burberry has completely stolen my heart with its new Christmas video, ’Twas The Knight Before….

It’s the kind of campaign that doesn’t just show fashion; it feels like Christmas - the laughter, the glow, the nostalgia wrapped in Burberry check.

Inside Burberry’s Festive World

The film opens inside a London townhouse, NOT a castle, NOT a fantasy land, but something far more intimate.

Jennifer Saunders welcomes friends like Naomi Campbell, Rosie Huntington-Whiteley, Ncuti Gatwa, and Son Heung-min into a warm, candle-lit party. There’s laughter, music, and that charming chaos that comes right before dinner is served.

It’s the kind of storytelling that feels personal, not staged, not forced - just genuine holiday magic in motion. You can almost smell the pine garlands and hear the clinking of champagne glasses.

Where Heritage Meets Festivity

Under the creative direction of Daniel Lee, Burberry’s world feels both familiar and fresh.The campaign’s title, ’Twas The Knight Before…, is a clever twist on the famous Christmas line, replacing “night” with “Knight” as a nod to Burberry’s Equestrian Knight emblem.

It’s poetic, playful, and perfectly Burberry. The film showcases the brand’s timeless staples: trench coats, duffle coats, scarves, and capes. all styled in winter’s deepest hues. Every look reminds you that heritage can still surprise you when it’s told with heart.

What I adore most about this campaign is how it resists the temptation to go big and loud. There are no snowstorms, no overproduced drama, just warmth, connection, and laughter.

Burberry reminds us that true luxury is felt, not shouted. It’s the comfort of a perfectly tailored coat, the familiarity of a check scarf, and the joy of being surrounded by people you love.

This sense of quiet confidence is what makes the campaign shine brighter than any Christmas light.

In ’Twas The Knight Before…, Burberry captures what the holidays are truly about, the moments that can’t be bought, only felt.It’s a reminder that behind every luxury brand, there’s a heartbeat, one that still believes in laughter, legacy, and love shared over a festive table.

And that’s why I love talking about campaigns like this. They don’t just sell, they connect. Because sometimes, the most powerful kind of marketing is the one that makes you smile and think, “I wish I were there.”