How BÉIS Turned Customer Feedback into a Creative Marketing Campaign

Have you heard of BÉIS, the travel bag brand known for its community-driven approach and innovative customer engagement? In 2024, they showed how creative marketing campaigns can transform customer feedback into a powerful brand story.

One of the most common pieces of feedback BÉIS received was: “The bags get dirty too easily.” Instead of ignoring it, the brand responded with a unique experiential marketing campaign.

In February 2024, BÉIS launched the BÉIS Wash pop-up on Melrose Avenue in Los Angeles, a real “car wash,” but for travel bags. Visitors could drop off their BÉIS bags and watch them go through a full cleaning process, including scrubbing and drying, with the help of Scrub Daddy and Branch Basics, all in a playful and interactive setting.

The Impact of the Campaign

The campaign delivered outstanding results for this customer-centric marketing strategy:

• 360+ bags cleaned in just two days

• Over 1,200 visitors attended the pop-up

• 24+ million social media impressions, generating buzz and brand awareness

This example highlights the power of turning negative feedback into marketing opportunities. By listening to customers and responding creatively, BÉIS not only solved a problem but also reinforced its brand values, enhanced customer loyalty, and generated massive engagement on social media.

In today’s competitive market, creative B2B and B2C marketing campaigns that prioritize customer insights can transform potential criticism into a strategic advantage.

Ready to turn your customer insights into impactful marketing campaigns? Book a free consultation with RIVV today and discover how we can help your brand innovate, engage, and grow.